A PRICING TASK THAT TOOK DAYS NOW RUNS IN MINUTES.
A pricing analysis the team ran on repeat — their charging stations scored and priced by hand every round. The team rebuilt that logic as a model, with us in the work alongside them, and proved it produced the same prices, station for station.
Every pricing round, each of their charging stations was scored on usage, local competition and price position, then classified into a pricing group and priced by hand before a price could be signed off. The logic lived in one team's spreadsheets.
The pricing team rebuilt that logic as a model in code, with us in the work alongside them — every score, threshold and rule made explicit. They tested it against the stations the team had already priced, to confirm it produced the same result.
Each pricing round took up to four days. It now runs in minutes — and the automated model reproduced the team's classification. The logic no longer lives in one spreadsheet: it is explicit, checkable and repeatable. The capacity it frees is the real prize: room to refine the model and move toward dynamic pricing — prices that respond to demand and competition as the market shifts from filling stations to competing on them.